Collecting important information that are in the company and enrich them with the other information available in external data banks, it permits to know better one's customers. The process of analysis, description and segmentation of these information permits to transform the original data in strategic information: for marketing, communication and selling.

The experience that Addressvitt has matured in this sector permits – through specific tools and models of analysis – to "add" value to the customer database: this is possible with the integration between the information that are in the database of the company with those coming from the socio-demographic and territorial informative patrimony of Addressvitt.

ANALYSIS MODELS A.T.A.S. Addressvitt Target Analysis System

A.T.A.S. compares a representative sample of your database with DB System Addressvitt, and enriches it with the information available in it.
All the vital statistics are successively analyzed on the basis of 10 variables of socio-demographic nature.

The value-added of the socio-demographic information takes a fundamental role for the activities of Direct Marketing and Telemarketing. The informative patrimony – analyzed through specific models of particular targets, scoring and clustering – enables to single out those customers that potentially are more in target with the goal of your company (growth of customers park) and it enables to segment more effectively your database and personalize the communication (making a client a faithful customer and consolidation of customers park).

GEOMARKETING SOLUTIONS – CAMEO ITALY

CAMEO Italy is the Italian version of the homonym suite of particular targets of customers - which we could name "ad hoc" targets - that Eurodirect – one of the main suppliers of marketing services of the United Kingdom – has already created in 1991. Cameo Italy has been developed crossing and elaborating the taxable data Istat and the "lifestyle" data of Addressvitt.

The value-added of the territorial information is indispensable for the planning of the activities of external communication, door-to-door communication, merchandising, for the location of squares and places where to realize events and manifestations, for the planning of the commercial activity and the management of the selling network.